Apple’s New iPhone… iArrogance It Seems
During his presentation at MacWorld this week, Steve Jobs announced Apple’s latest in coolness – the iPhone. And it could do for Apple in the telephone business what iTunes and the iPod has done for them in the music (and soon the movie) business.
There is only one problem – Apple does not own the iPhone trademark. Cisco Systems does. It appears that Jobs jumped the gun, and assumed he could muscle a company like Cisco. That might turn out to be too big a stretch even for Steve Jobs.
In his corporate blog, Cisco General Counsel, Mark Chandler, explains why Cisco is suing Apple over the trademark infringement. According to Chandler the issue wasn’t about money, but about iNteroperability between their product and Apple’s sometime in the future. Playing well with others has never been Apple’s strong suit, and it seems that this time it might cost them a cool name to go with their new cool phone.
Here is the Cisco press release. BTW speaking of coolness, check out Cisco's new logo - the bridge is very cool.
More info here @ news.com.